What is NEBLŪ?

The name NEBLŪ (pronounced neh-bloo) derives from “nebulous” and “nublado” - meaning cloudy in Latin languages. It evokes softness, mist, and dreamy overcast skies: the perfect metaphor for relaxed, elevated comfort-wear. Our brand is created for style-conscious individuals who value calm, comfort, and confidence. Hence the tagline: “Draped in Cloud. Rooted in Calm.”

NEBLŪ is also an acronym: Navigate. Elevate. Balance. Lead. Unfold. These words embody our philosophy - encouraging creativity, innovation, and growth. That spirit comes to life in our launch piece, Blonde Flower Boy, inspired by an original hand-painted work by our co-founder, Tyrell Govan. This marks the beginning of our Artist Collection, featuring hand-painted designs that give each wearer a true sense of uniqueness.

But NEBLŪ is more than clothing - it’s an experience that moves with you. Every hoodie, shirt, and sweatsuit is designed to feel effortless yet intentional, wrapping you in comfort while carrying a subtle sense of expression. Whether you’re out in the world or recharging in your own space, NEBLŪ invites you to embrace ease, slow down, and find beauty in simplicity - without ever letting go of style.